How to Use Social Media to Reach Your Customers
Over the past 16 years, social media usage has skyrocketed. Back in 2006, only 11% of adults used social media. Fast forward to 2018, and that number jumped to 69%. This huge increase has caught the attention of businesses, both big and small.
Where Are Your Customers?
You know social media is important, but how do you reach your customers? One word: video. YouTube is the most popular social network in Kenya for all age groups over 18, according to Business Daily Africa. A whopping 94% of 18-24-year-olds use YouTube, and the numbers remain high for 25-29-year-olds (83%) and 30-49-year-olds (80%). Even 56% of those over 50 are regular YouTube users.
Facebook follows closely behind YouTube in popularity in video sharing. Around 80% of people aged 18-49 use Facebook, and it’s still used by 55% of those over 50.
Instagram and Twitter are more popular with younger users. Business Daily reports that 71% of 18-24-year-olds use Instagram, but this drops to 53% for 25-29-year-olds, 25% for 30-49-year-olds, and 16% for those over 50. Twitter usage follows a similar pattern: 45% among 19-24-year-olds, 36% for 25-29-year-olds, 24% for 30-49-year-olds, and 14% for those over 50.
How Can Social Media Help Your Business?
Understanding which age groups use which platforms helps businesses tailor their messages and reach their target audience more effectively.
- 🌟 Brand Awareness
With 69% of adults on social media, increasing brand awareness is easier than ever. Social media helps 44% of local businesses and 90% of marketers boost their brand recognition. Engaging with consumers through posts, comments, and direct messages can significantly elevate your brand’s visibility.
- 🌐 Customer Service
Social media is a great tool for improving customer service. Platforms like Twitter and Facebook allow businesses to get instant customer feedback and inquiries. This quick communication method is popular, with 59% of Kenyans saying social media makes it easier to resolve issues. Being responsive and friendly can build strong customer relationships and show that your company cares.
- 💰 Sales
Whether you use paid advertising or organic posts, social media can drive sales. About 41% of business owners rely on social media to generate revenue. Understanding who uses which platform is key. For example, 41% of women are on Pinterest, making it a good choice for businesses targeting female customers. LinkedIn is useful for reaching college graduates, as half of them use it for networking.
Connecting with customers and getting your products or services noticed has always been a challenge. But with nearly 70% of adults on social media, it’s never been easier. Over 77% of small businesses use social media, and it’s worth considering for your business too.
At Dimewise, we can help you use social media to grow your business. Connect with us today and start leveraging social media to your advantage!
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