If you think about why your customers buy, you gain a better perspective on how to serve them. For instance, if you’re a caterer and your main focus is just on food—“I cook the best food!”—and you’re on Instagram posting endless pictures of it, you’re too focused on just food! Food! Food! Then you’re leaving …
Understanding Customer Needs: A Path to Business Growth Read More »
Many businesses start small, but most have bigger aspirations. While growth is a natural goal, achieving it requires effort, time, and sometimes a bit of luck. Although you can’t control every aspect of growing a small business, there are steps you can take to influence the process in your favour. Here are eight tips to …
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Why is the cost of living continuing to rise in Kenya? Do you know that setting clear financial goals is more important than ever? According to the Kenya National Bureau of Statistics, many #Kenyans struggle to make ends meet, with 36% of households unable to meet their basic needs. Amidst these challenges, having specific, well-defined …
How to Use Social Media to Reach Your Customers Over the past 16 years, social media usage has skyrocketed. Back in 2006, only 11% of adults used social media. Fast forward to 2018, and that number jumped to 69%. This huge increase has caught the attention of businesses, both big and small. Where Are Your …
Running a small business can sometimes feel like walking a financial tightrope – one wrong move, and you could find yourself in a sea of debt. But don’t worry, smart business owners! Managing your business finances doesn’t have to be so tricky. With the right tips, you can make saving money easy and even fun. …
How to Save Money While Running a Small Business Read More »
When someone mentions trees and tree planting, particularly in Kenya, memories of the late 2004 Nobel Peace Prize winner, environmentalist and human rights activist often come to mind. It was under the leadership of Professor Wangari Maathai in 1977, within the National Council of Women of Kenya (NCWK), that the Green Belt Movement (GBM) was …
In today’s fast-moving digital world, businesses face a hidden enemy: cyber threats. Small and Medium Enterprises (SMEs) are especially at risk without strong protection. That’s why we’re here at Dimewise Empowerment Hub, ready to make a change. Teaming Up for Safety Partnering with the Global Cyber Alliance (GCA) has given SMEs an opportunity and skills …
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