If you think about why your customers buy, you gain a better perspective on how to serve them. For instance, if you’re a caterer and your main focus is just on food—“I cook the best food!”—and you’re on Instagram posting endless pictures of it, you’re too focused on just food! Food! Food! Then you’re leaving …
Understanding Customer Needs: A Path to Business Growth Read More »
Many businesses start small, but most have bigger aspirations. While growth is a natural goal, achieving it requires effort, time, and sometimes a bit of luck. Although you can’t control every aspect of growing a small business, there are steps you can take to influence the process in your favour. Here are eight tips to …
In Kenya’s dynamic business environment, the ability to embrace and adapt to opportunities is crucial for success. A successful entrepreneur must possess the foresight to identify market trends and seize opportunities as they arise. Business in Kenya, like elsewhere, operates in phases. Some ventures may yield a profit of one million Kenyan Shillings, while others …
Embracing Change: Key to Success for Kenyan Entrepreneurs Read More »
Finding a flexible business idea as a woman that you can start with little to zero capital is tough. But thanks to the online world, we found some of the most lucrative small business ideas for you. And the good news is that you can start and run these businesses at home! So, what small …
Starting a business is a dream for millions, but the facts can be harsh. Did you know that 20.6% of business startups fail in the first year, and 45% fail within the first five years? The primary reason is cash flow problems and insufficient capital to sustain growth post-launch. However, there are several other reasons …
Why is the cost of living continuing to rise in Kenya? Do you know that setting clear financial goals is more important than ever? According to the Kenya National Bureau of Statistics, many #Kenyans struggle to make ends meet, with 36% of households unable to meet their basic needs. Amidst these challenges, having specific, well-defined …
How to Use Social Media to Reach Your Customers Over the past 16 years, social media usage has skyrocketed. Back in 2006, only 11% of adults used social media. Fast forward to 2018, and that number jumped to 69%. This huge increase has caught the attention of businesses, both big and small. Where Are Your …
Running a small business can sometimes feel like walking a financial tightrope – one wrong move, and you could find yourself in a sea of debt. But don’t worry, smart business owners! Managing your business finances doesn’t have to be so tricky. With the right tips, you can make saving money easy and even fun. …
How to Save Money While Running a Small Business Read More »
How to Navigate the Digital Business Landscape? Learning New Skills Like you learn new subjects at school, businesses need to learn how to use new technologies. There are lots of online classes and tutorials that can help you start. For example, a small bakery might learn how to use a computer program to keep track …
Digital Inclusion: Navigating the Digital Business Landscape in 2024 Read More »
Imagine being surrounded by advertisements everywhere you go, telling you to save money. It can feel like a lot to handle, right? Even big banks like Kenya Commercial Bank and Equity Bank are always talking about saving. But why are they so successful? Well, if you look closely, you’ll see they all talk about something …
Have you ever thought about saving money but didn’t know how to start? Read More »
